Use Facebook to Build Trust in Your Brand

facebook marketing

Walking down Main Street in Mt. Airy, N.C., I feel like I’ve stepped into a 1960s sitcom. Mt. Airy, the boyhood home of Andy Griffith, was the inspiration for his television home town of Mayberry. As I stroll by Floyd’s Barber Shop, I peek inside and notice that all the chairs are full. Not the barber chairs, but the waiting chairs against the wall. Those seated are engaged in animated conversation, and a crowd has gathered to listen to the dialogue. This is a common sight here in the Blue Ridge Mountains: Residents gathered in a local store to visit

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Social Media Marketing For Your Business

social media marketing

These days, social media marketing is pervasive. Sites like Facebook, Twitter, MySpace, and LinkedIn now have membership bases that span generations and spread across the globe.  It is estimated that the membership of Facebook alone exceeds the population of the United States.  The above sites allow you to create a page for your business, as well as a personal page. They are also great because they allow you to discover new business connections.  These social networking websites are free to join and are driven by sharing information and referring friends. Properly using social media marketing with such a huge, referral-focused

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Viral Marketing Success

viral marketing

It’s said that in order to sell something to someone, they must know you, like you, and trust you. The know-like-trust combination is time-consuming to implement as a marketing strategy.  It requires building one-on-one relationships with your customers; getting introductions to prospects, finding common ground with them, and establishing a level of trust.  This process can be considerably sped up when the quality of your goods or service is recommended from friend to friend.  Friends recommending your business to friends is called word-of-mouth marketing, and viral marketing is word-of-mouth marketing on steroids. Social networking is what powers viral marketing. Let’s

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Social Media Image Size Cheat-Sheet

social media image size

I set up a new Facebook page for a client yesterday, and struggled to correctly size the images he provided. Part of the problem is that social media platforms change the page requirements regularly. It’s difficult to keep up with the various specifications for multimedia content across each social network (format, aspect ratio, file size). As I tried to find workable sizes I found this GREAT social media image size cheat sheet that provides the correct image sizes for the major Social Media platforms: Facebook, Twitter, Google , Instagram, Pinterest, LinkedIn, YouTube, Tumblr, and Snapchat. Thanks to the folks at Spredfast.com

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Boost Your Social Media Reach With These Three Tips

social media reach

Apparently, Samuel Clemens (aka Mark Twain) was quite a salesman. I’ve always thought of Twain as a teller of homespun tales, a social commentator, and a humorist. What I didn’t know was that Twain was as savvy at marketing as he was at writing. I can only imagine what he could do with today’s social media tools. In an era of back-slapping “good-old-boy” salesmanship, Twain standardized a marketing method that, today, is the driving force behind social media marketing and sales prospecting. Twain’s Timeless Approach to Relating to Customers In 1885, Twain and his nephew Charles L. Webster published, via

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Why Your Facebook Marketing Isn’t Working

facebook marketing

The topic of discussion at a recent small business gathering was “What’s new in your marketing plan for 2016?” My answer was “Nothing so far.” Perhaps if an entrepreneur develops a new platform that combines some of what I’m already doing, I’ll consider making some changes. In the meantime it’s status quo for me. I was surprised to find many attendees excited about focusing on Facebook marketing as a strategy. Seems the “social media marketing” message is finally getting through, albeit in a clouded fashion. Facebook marketing is a tactic, not a strategy I bit my tongue for as long

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5 Ways to Use Facebook to Build Trust

facebook build trust

Walking down Main Street in Mt. Airy, N.C., I feel like I’ve stepped into a 1960s sitcom. Mt. Airy, the boyhood home of Andy Griffith, was the inspiration for his television home town of Mayberry. As I stroll by Floyd’s Barber Shop, I peek inside and notice that all the chairs are full. Not the barber chairs, but the waiting chairs against the wall. Those seated are engaged in animated conversation, and a crowd has gathered to listen to the dialogue. Facebook is a new Third Place This is a common sight here in the Blue Ridge Mountains: Residents gathered

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