Customers Are Looking for a Reason to Buy From You

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Back in 1897, it was rumored that Mark Twain had died. Twain was unaware of the rumor until a reporter showed up at his door inquiring about his health. The reporter, disappointed that he missed a big story, went on his way. Twain was amused by the incident and later recounted the tale for the New York Journal, stating that he was not, in fact, dead. Twain’s famous words, “The report of my death was an exaggeration,” came from the Journal article. Today, rumors abound that traditional brick-and-mortar retailing is dead. I’m here to tell you that’s not true. As

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