How To Turn Antique Mall Browsers into Buyers

turn antique mall browsers into buyers

A friend who is an antique dealer says he likes to visit antique malls so that he can see how much other dealers are getting for their wares. I pointed out that what he was actually seeing was the prices that dealers weren’t getting, since all the items he would view were unsold. “Yeah,” he replied, “but I consider it market research. I can look around for an hour or so without anyone bothering me or trying to sell me something.” Such is the world of antique mall retailing. Customers can browse booths without fear of being “sold” anything. They

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Is Nostalgia Fostering Better Mental Health?

nostalgia

It was pure nostalgia. The classic car cruise-in was a hit, judging from the size of the crowd. Classic and antique cars were parked up and down Main Street in Galax, Virginia, and more were circling the block in an impromptu parade. Radios blasted 1950s Doo-Wop and Rock n’ Roll; every 20 feet one song would segue into another. As I turned a corner, there it was: my first car, a 1959 Chevy Impala with its horizontal tail fins, teardrop taillights and “spaceship” dashboard. With no power steering, it handled like a tank and was difficult to parallel park. The

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Sell More with Better Product Descriptions

product descriptions

“When I use a word,” Humpty Dumpty said in rather a scornful tone, “it means just what I choose it to mean — neither more nor less.” “The question is,” said Alice, “whether you can make words mean so many different things.” “The question is,” said Humpty Dumpty, “which is to be master — that’s all.” – Lewis Carroll, “Through the Looking Glass,” Chapter 6 In our information-heavy, digitally-driven world of antiques, dealers have learned to choose their words wisely. No one wants to risk bad feedback from an online buyer or a lawsuit from a disgruntled auction bidder because

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