Connect with Millennials to Bring a New Buzz to Your Biz

millennials

Last fall the antiques world was set a buzz by multiple sightings of singer-songwriter Taylor Swift shopping for antiques. For a brief moment, dealers held out hope that the young star’s interest in antiques would spawn a renaissance in antiques buying among her contemporaries. We’re still waiting for that to happen. Those darned Millennials. As a group (b. 1981-mid ’90s), they just don’t seem to have the same shopping standards that the rest of us do. The two older demographic cohorts, Boomers and Gen X, tend to value similar types of consumer goods (but for different reasons). Gen X grew

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Kick off the New Year with Dealer Dicker Day

antique dealer dicker day

For many antique dealers, the month of January represents the “after Christmas doldrums.” Customers are scarce, sales are down, and gray winter skies cast a pall over shopping excursions. What January needs is a little “sales sunshine”: an event that’s fun and social and enticing enough to get customers out of their homes and into your store. Dealer Dicker Day Concept Kelly and Jeff Rickert, owners of Water Street Vintage Antique Mall in New London, Wisconsin, have just such an event. Their annual Dealer Dicker Day promotion produces “four to five times what we would normally do on that particular

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Email Marketing Success

Email Marketing Success

Email marketing is reported to be the second most-used online marketing tool, second only to search marketing.  According to Internet World stats, more than 360 million people use the internet every day.  More than half of those people use their email account daily, which means that every day almost two hundred million people open their email.  With numbers as huge as those, it’s clear to see why email marketing is so successful.  Marketing is a numbers game; the more people who see your sales message, the more sales you will make. Advantages of Email Marketing Email marketing has some distinct

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Video Marketing Basics

Video Marketing Basics

Keeping up with trends in internet marketing can be challenging.  One of the recent bandwagons that many people are jumping on is video marketing.  Video is everywhere, and for good reason.  Written messages do not carry the persuasive weight of a well-produced video.  Delivering your message content in more than one medium satisfies the different learning styles that people have.  Not everyone learns well through reading; some people learn better by hearing a message, some by seeing pictures of the message process.  The combination of video marketing with the written and spoken word is powerful indeed. Note my statement above:

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Create A Blog For Your Business

business blog

There is an alternative to a traditional, static website that small businesses can employ to promote their business:  you can create a blog.  The word “blog” is short for “web log”.  A web log is similar to a diary; it is updated on a regular basis with opinions and information provided by the author.  Blogs differ significantly from static websites, in that the typical heirarchical website structure does not exist. Rather, the content of the blog is organized by the date of the entry and the topic of the entry.   Blogs are popular with readers and with search engines,

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Top Three Antiques Marketing Tactics

Top Three Antiques Marketing Tactics

There are times when retailing seems like a giant game of whack-a-mole. You might recall whack-a-mole from your last visit to an arcade: A lighted game console sits on the floor, a player facing a horizontal playing surface containing a dozen (or so) holes. When persuaded by sufficient quarters, toy moles begin to randomly pop up through the holes and the player must “whack” them down with a mallet. Such is the life of a retailer. Much of our work is repetitive. There are dozens of management chores to be done each day, and, in the process of getting them

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Grab Buyer Attention in the Blink of an Eye

eye

Blink. No, really; pause for a second, blink, and pay attention to the speed of your eyelids. An average blink takes about half a second to complete. The New York Times recently quoted Google research demonstrating that “web surfers” will dump your website in favor of a competitor’s if the competitor’s site loads just 250 milliseconds faster than yours. Two hundred fifty milliseconds: That’s roughly half an eye-blink, one-quarter of a second. Fortunately, there’s a way to make this push for speed work to your advertising advantage. Twenty-first century consumers are speed sensitive. In a culture where advertising messages are

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Boost Traffic by Marketing With Memes

marketing with memes

I love marketing with memes. When I’m on Facebook, nothing inspires me to click “share” faster than a clever meme. Chances are you’ve seen memes as well, but you may not have known what they were called. Memes are captioned images that contain a pithy saying or sarcastic comment. Social Media is full of them, and you’ve probably shared a few yourself. The term “meme” was coined by British evolutionary biologist Richard Dawkins in his 1976 book “The Selfish Gene”. In biology, meme refers to the way that genes are transmitted. Socially, it has come to be defined as “a

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Why Your Facebook Marketing Isn’t Working

facebook marketing

The topic of discussion at a recent small business gathering was “What’s new in your marketing plan for 2016?” My answer was “Nothing so far.” Perhaps if an entrepreneur develops a new platform that combines some of what I’m already doing, I’ll consider making some changes. In the meantime it’s status quo for me. I was surprised to find many attendees excited about focusing on Facebook marketing as a strategy. Seems the “social media marketing” message is finally getting through, albeit in a clouded fashion. Facebook marketing is a tactic, not a strategy I bit my tongue for as long

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Boost Sales With Antiques Tourism

antique store

“All great literature is one of two stories; a man goes on a journey or a stranger comes to town.” — Leo Tolstoy When Tolstoy made this point, I’m sure he wasn’t foreshadowing the modern tourist industry. Nevertheless, there is a lot of “coming and going” occurring in the U.S., and in the past year such travel has been responsible for making cash registers ring to the tune of more than $2 trillion. While big tourism projects garner lots of press and attract lots of political attention, small towns across America attract millions of visitors per year, and a contributing

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